AFA in Gdańsk

A refreshed visual identity for the Academy of Fine Arts in Gdańsk.

The Academy of Fine Arts is a creative space of artists and designers. The two radically different, intersecting worlds share numerous objectives, their primary aim being to constantly improve the aesthetic and functional quality of the surrounding reality. The green and red used in the visual identity thereby symbolize the many contrasts that define the AFA. They represent two apparently contradictory, yet interlacing and coexisting fields – Art and Design.

As part of the refreshed visual identity for the AFA in Gdańsk, we designed a new key visual, selected new typefaces and a new color scheme, created templates for documents, and designed promotional materials and gadgets. The changes in their entirety were described in the brand book available at www.asp.gda.pl

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Design: Mikołaj Sałek, Piotr Paluch / Authors of the AFA’s current logo: Adam Kamiński, Krzysztof Stojałowski