A visual identity for a brand Lootbag, created for people who value minimalism, quality, and comfort. These qualities had to be embodied by the logo and the whole visual line of the company.
Lootbag’s mark is a ligature of the letters L and B. The logo was supposed to be simple, to make it possible to reproduce it on various materials. The brand color scheme changes depending on the collection or the product. Stationary, packaging, product signage, and a website were also designed.
Design: Mikołaj Sałek