White Factory
A visual identity for the White Factory interactive agency.
The White Factory defines itself as a multi-part brand: the particular parts constitute a comprehensive whole, but they also function as separate elements – just like in a factory, where the final product is created from many components in the course of the production process. The logo is therefore a visualization of a set, a sum of numerous diverse features and aspects. The symbol is minimalistic and linear – it represents a factory comprised of many cogs.
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Design: Mikołaj Sałek, Zuzanna Zamorska
