A refreshed visual identity for the Zoological Garden in Gdańsk.
The Zoo’s image was refreshed by re-designing the previous logo, drawing and exhibiting new pictograms, as well as designing tickets and large-format advertisements.
As a result, a combined logo was created, comprised of a symbol and dedicated typography. Based on the logo and its grid, pictograms of the animals inhabiting the ZOO were drawn. A nature-inspired color scheme, a typeface, and a natural material – wood – were especially selected to complement the design.
Design: Mikołaj Sałek