Maglieria Rosaria is an online concept store offering a curated selection of premium Italian accessories and undergarments. Rooted in a deep appreciation for self-care and timeless craftsmanship, the brand seeks to bring the finest Italian-made products to discerning customers. Our challenge was to create a visual identity that reflects the store’s values – heritage, elegance, and attention to detail.
The name Maglieria originates from an archaic Italian term meaning “undershirt shop” evoking nostalgia and the tradition of well-made wool and silk garments.
Our design approach was deeply inspired by:
italian artisanal heritage – incorporating references to classic signage and craftsmanship
natural, premium materials – reflecting the store’s curated selection of silk, wool, and Murano glass
subtlety and timelessness – ensuring the brand communicates sophistication and longevity
The logo is a balance of sensuality, harmony, and significance. Drawing from traditional Italian typography seen on historic signboards, we crafted a bespoke wordmark that is both elegant and memorable.
The design is:
rich and sophisticated, mirroring the luxurious nature of the products
delicate yet impactful, embodying the timeless beauty of artisanal craftsmanship
evocative and unique, creating a strong visual presence that lingers in the memory of customers
To further enrich the brand’s aesthetic, we designed a signature pattern inspired by intricate lacework – a subtle nod to the delicate textiles offered by Maglieria Rosaria.
The identity is characterized by:
a refined, achromatic color palette, emphasizing purity and timelessness
references to nature and craftsmanship, reinforcing the brand’s commitment to authenticity
a visual language that sparks admiration, curiosity, and desire, resonating with customers who seek excellence in every aspect of their shopping experience
Maglieria Rosaria goes beyond aesthetics, emphasizing premium materials in packaging, print, and branding. Thoughtful choices reflect the brand’s commitment to craftsmanship, durability, and ethical production.
Through a carefully considered design approach, we created an identity that seamlessly integrates with Maglieria Rosaria’s philosophy. The result is a brand that exudes sophistication, invites admiration, and connects deeply with its audience, reinforcing the store’s commitment to craftsmanship, beauty, and timeless elegance.
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Client: Rosaria Maglieria
Design team: Mikołaj Sałek, Paulina Wiczanowska, Zuzanna Zamorska-Wegner
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