Telecan – No waiting rooms, just relief

Telecan is a German-based telemedicine platform specializing in medical cannabis treatments. Telecan's mission is to simplify access to medical cannabis prescriptions, serving as a bridge between patients and doctors, and promoting the normalization of cannabis as a legitimate medical treatment.

2025

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The Challenge

Telecan’s previous branding felt too playful and inconsistent, which made it difficult to build trust with patients. The company needed a strong, unified identity that clearly communicated their role as a bridge between doctors and patients while also supporting pharmacies and destigmatizing medical cannabis use.

In collaboration with Warm Regards / Julia Parchimowicz we embarked on a comprehensive rebranding project to enhance their visual identity and strengthen their market presence.

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Our Approach

We designed a new logo, visual identity, and brand system that balances professionalism with warmth. The new design ensures Telecan looks medical without feeling sterile-clear, simple, and easy to understand.

A key part of the rebrand was shifting from illustrations to real photography. Showing actual people using the service, in comfortable and relatable settings, makes the brand feel more trustworthy and patient-focused.

We also refreshed the website, created a structured system for social media, designed digital and outdoor ads, and developed print materials. Every element now follows a cohesive style, making the brand stronger and more recognizable.

Visual identity details

Color palette: reflect Telecan's connection  to nature, digital innovation, and medical expertise. Each color holds equal significance, creating a balanced and professional aesthetic. 
Typography: we selected PP Neue Montreal,  a versatile Grotesque typeface, to convey trust and professionalism, reflecting the brand’s transparent intentions and dedication to improving lives.
Imagery: photography style balances simplicity with emotional resonance, showcasing diverse individuals using Telecan's services in warm, inviting settings. This approach fosters authenticity and relatability.

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Impact

The rebranding helped Telecan establish itself as a leader in medical cannabis telemedicine. The new identity improved patient engagement, made the platform feel more accessible, and strengthened trust in the brand. By simplifying communication and focusing on real people, Telecan now provides a seamless, supportive experience for patients seeking cannabis treatment.

Client: Telecan 
Agency: Warm Regards / Julia Parchimowicz, Miko Lewandowski
 Design: w91 / Mikołaj Sałek, Paulina Wiczanowska